Brussels was where Mass Lee Jewelry hosted its very first pop-up after launching the brand in Summer 2020. At the time, the brand existed only online, and we were searching for our first opportunity to present our handcrafted jewelry collections in person.
That opportunity came through Baltazar, a space located in the Sablon district of Brussels. What began as a two-week summer pop-up quickly became an important milestone for the brand. The response exceeded every expectation we had at the time, especially considering Mass Lee Jewelry had only just launched.
Following the success of the first event, we returned to Brussels during the winter holiday season for another pop-up. That second chapter became unforgettable for many reasons: it brought some of our strongest sales to date, introduced us to wonderful new clients, and even led us to meeting Loulou, who later became part of the Mass Lee Jewelry journey as an intern.
Brussels will always hold a special place for us because it marked the true beginning of sharing Mass Lee Jewelry with the world.
